goldfish stand·ard

noun  /ˈgōldˌfiSH/ ˈ/standərd/

:the system by which the value of a design is defined in terms of visual communication, for which a concept could be exchanged. 

:the best, most reliable, or most memorable form of design.

goldFishDid you know gold fish have an attention span of up to 10 seconds? Not much, but enough time to be able to input what it sees and remember it for up to 3 months! A great feat for such a small creature. Incredibly, humans have an average attention span of 8 seconds! This means our graphics have to be easy on the eyes and not cluttered, straight to the point with just enough copy to get the message across and with a color scheme of 3 colors max.

We adhere to what we refer to as THE GOLDFISH STANDARD of design and we believe you should also… it works! 

So think of your audience as gold fish, you want to hook them in with a beautiful graphic and reel them in for gold!

These are a few examples of amazing logos created by companies that have left a long lasting impression all around the world:
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The GOLDFISH STANDARD can also be applied to tag lines. A good example of this is the Nike tag line…

JUST DO IT!

Or how about that unforgettable milk campaign…

GOT MILK?

Here’s a few more…

CAN YOU HEAR ME NOW?

MELTS IN YOUR MOUTH, NOT IN YOUR HANDS!

BETCHA CAN’T EAT JUST ONE?

These phrases are easy to process and will be remembered for a very long time.

Another way of applying THE GOLDFISH STANDARD is through color. Always keep the color scheme to a minimum. Again, making it easy for the viewer to process.

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