Industry Campaign Ad


 Ad examples

Food Processing Boots – Durable & Reliable Work Gear 
Ad www.heartlandfootwearinc.com/food-processing-boots
Dependable boots for food processing. Premium Protection. Fast Shipping!

Comfortable Farm Boots – Rugged Barnyard Footwear 
Ad www.heartlandfootwearinc.com/farm-barnyard-boots
Lowest Price on Farm Boots. Resistant to Organic Materials and Chemicals.

  • Industry Ad CampaignIn these campaigns we target Industries.
    • Industry 1Food Processing Boots
      • Keyword - Food Processing +BootsBroad Match ModifierWith a broad match modifier(+ symbol) on the word BOOTS, we are telling google to trigger your ad even if the first or second word don't match the exact keyword, for example if someone types in "food manufacturing boots" or "food production boots".
      • Keyword - "Food Processing Boots"Phrase Match TypeWith a phrase Match type, we tell google to show the ad even if there are extra words before and/or after the main keyword. Note that the keyword must remain in tact eg: "best food processing boots".This is the second most focused match type of the 3 match types we can use in adwords.
      • Keyword - [Food Processing Boots]Exact Match TypeWith an exact match keyword(keyword in brackets [keyword] ), the ad will be triggered only if a user submits a search query with the keyword in exact order.This is the most focused match type and will filter out all irrelevant traffic.Note that exact match type keywords will yield less traffic due to a more focused target audience.
    • Industry 2Farming & Barn Boots
      • Keyword - Farm BootsBroad Match ModifierWith a broad match modifier(+ symbol) on the word Farm, we are telling google to trigger your ad even if the second word doesn't match the exact keyword, for example if someone types in "farming boots" or "barnyard boots".Google will match any word relevant to FARM.
      • Keyword - "Farm Boots"Phrase Match TypeWith a phrase Match type, we tell google to show the ad even if there are extra words before and/or after the main keyword. Note that the keyword must remain in tact eg: "best farm boots for dairy work".Note the keyword farm boots is in tact.This is the second most focused match type of the 3 match types we can use in adwords.
      • Keyword - [Farm Boots]Exact Match TypeWith an exact match keyword(keyword in brackets [keyword] ), the ad will be triggered only if a user submits a search query with the keyword in exact order. This is the most focused match type and will filter out all irrelevant traffic. Note that exact match type keywords will yield less traffic due to a more focused target audience.

Note that by using a PHRASE MATCH keyword your ad will be triggered by any long tail keyword/phrases submitted.

We’ll use FARM BOOTS for this example. The following long tail keyword/phrases will trigger the ad:

  • best farm boots for men
  • cheap waterproof farm boots for men and women
  • slip resistant farm boots for outdoor work
  • where to buy farm boots near me

Notice all these long tail phrases include the keyword FARM BOOTS in tact.

Keyword Intelligence

 

 

Types of keywords to keep in mind.

 

By keyword length

There are three types of keywords in this group: head, body and long tail.

 

Head keywords typically contain a single word describing a topic a searcher’s looking for, i.e. “shoes”. They are generic and often don’t discern what the person’s really looking for. Even though they receive huge amounts of traffic, they typically offer very little opportunity for conversion.

 

Body keywords extend the head term with additional information i.e. “running shoes” yet can still be quite generic.

 

Long tail keywords describe what the user’s looking for in great detail i.e. “best running shoes for men” and are often used by searchers who are looking to buy.

By buying intent

The other way to categorise keywords is by their role in the buying cycle. There are 4 types of keywords in this category:

Informational

Searchers use these keywords to find information and answers to their questions. You can recognise informational keywords by such words and phrases as “how to”, “where”, “when”.

Navigational

Customers typically use these keywords to find a business location or contact details. Often these keywords include just a brand or company’s name.

Commercial

These keywords help customer’s research and compare solutions before buying them. They might include words like “best”, “compare” etc. (i.e. “best Kindle cover”, “comparekindle covers”).

Transactional

The last group is keywords customers would use to find products they want to purchase. These keywords often include terms like “buy” or “cheap” etc.

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