Small Businesses Need To Get With It! Forbes Article
How Small Business Owners Are Wrecking Their Own Chances Of Success
What’s the disconnect? Why are small business owners not using cheap (in many cases free), readily available technology to better establish and grow their businesses? I know that when I’m looking for a local business to deal with – from a handyman to a florist, a restaurant to a seamstress – the first place I look is online. And if I find that the store or restaurant or service provider doesn’t have a website – or has one that clearly hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – I discount it immediately. I assume (rightly or wrongly) that the enterprise is unprofessional and low quality.