Your marketing materials and why not just any visual will do!

This Forbes article discusses the psychology and science behind why some visuals are more pleasing than others, and their affect on our decisions as consumers.

The power of visuals in marketing and advertising is not the future, it is the present.  Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some kind of visual aid, if you will, when it comes to marketing and advertising. These visual aids resonate and connect with consumers and spur them to take action…

Your marketing materials and why not just any visual will do!

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